Pico activations win two Golds and a Bronze at Marketing Magazine’s Marketing Events Awards 2021

Marketing Events Awards 2021 saw Pico Singapore’s ‘HSBC Hex-Live’ project deliver Gold and Bronze wins, while Infinity-Pico earned Gold for its work on HP Inc. Malaysia’s 2020 Launch and Partner Event – ‘Creators of Tomorrow’. These well-deserved awards are listed below:

HSBC Hex-Live

  • Gold: Best Use of Live Streaming
  • Bronze: Best Content Creation for a Virtual Event

HP Inc. Malaysia’s 2020 Launch and Partner Event – ‘Creators of Tomorrow’

  • Gold: Best Digital Integration

HSBC Hex-Live
took a ‘game changer’ approach to digitalise the HSBC Women’s World Championship golf experience, leading HSBC and Pico to develop an extension to the live tournament with an intuitive, accessible user platform.

HP Inc. Malaysia’s 2020 Launch and Partner Event – ‘Creators of Tomorrow’, one of HP’s biggest annual events, went virtual for the first time in 2020. The new format enabled it to transcend international boundaries and promote new products to a wide swath of media, partners and the public. To make it work spectacularly, Pico used technologies such as animated 3D avatars for award presentations, and created an ‘AR Launch Gambit’ that kept onlookers interested and engaged.

Organized by Marketing Magazine, the Marketing Events Awards reward the very best in event marketing and production across Southeast Asia, South Asia and ANZ regions.

Full list of winners: