The Big Game Came to Us (Super Bowl LVII)

Early in 2023, Super Bowl LVII took place at State Farm Stadium in Arizona. State Farm, a major US insurance company, took it as an opportunity to revolutionise how businesses use naming rights to drive audience awareness. Departing from the traditional Big Game TV, their strategy centred on a TikTok-focused, social media-driven approach to engage with fans both at the game and watching at home. 

Teaming up with notable TikTokers including Khaby Lame, one of TikTok’s most-followed users, The Big Game Came to Us was born. State Farm enlisted Infinity Marketing Team, a member of the Pico Group, to oversee the project’s concept development, creative design, social media strategy, influencer management and execution.

State Farm Gamerhood Challenge

A brand new ‘gaming neighbourhood’, State Farm Gamerhood Challenge was the groundbreaking result of US insurance giant State Farm’s aim to connect with Gen Z and millennial audiences. Akin to an interactive gameshow, it featured a cast of popular streamers dealing with a litany of unpredictable-but-insurable events such as burst pipes, blown-out windows and UFO crashes, presenting a challenging target audience with an entertaining way to learn about the virtues of insurance whilst playing their own related trivia rounds.

Bringing the concept to fruition was Infinity Marketing Team (IMT), a member of the Pico Group, appointed by State Farm to oversee everything from strategy and concept development to design, production, social media strategy and talent sourcing.

HP Antarctic Dome at Coachella

Coachella, one of the world’s biggest music and art festivals, returned in April 2022 after a two-year hiatus due to the pandemic. Also making a return was the landmark HP Antarctic Dome – a mobile geodesic dome – which premiered REGEN, an immersive 360-degree multisensory journey combining tech, art and music.

REGEN gained extra attention by being minted into a 1:1 NFT art piece which became the largest 1:1 Art Piece ever traded on the Solana chain. It amplified the hype surrounding the festival’s music, HP’s brand and its sustainability message to a worldwide audience. HP’s presence at Coachella was conceptualised, activated and operated by Infinity Marketing Team (IMT), a member of the Pico Group.

TCL、2022年国際家電見本市CESに出展

テレビと家電のリーディングカンパニーであるTCLにとって、ラスベガスで開催されたCES国際家電・テクノロジーショーは、持続可能なソリューション、プレミアムテクノロジー、無限のエンターテインメントオプションに対する同社の取り組みを世界中の顧客にアピールする注目の機会でした。

ピコはデザイン、施工、イベント運営を担当し、TCLの存在感を高め、メッセージを伝えることに貢献しました。

CESに再訪し、TCLが2022年をどのように再形成したかを見たい方はここをクリック: https://www.tcl.com/us/en/ces

第112回NAACPバーチャル全国大会・第43回ACT-SO全国大会

全米有色人地位向上協会（NAACP）は、長年にわたり、米国で卓越した公民権団体として活動しています。毎年開催される全米大会では、社会活動家、産業界のリーダー、公務員、一般市民が集まり、全米の黒人社会に前向きな変化をもたらすための経験やアイデアを共有し、解決策を話し合います。

2020年、ピコのインフィニティ・マーケティング・チーム（IMT）は、世界的な新型コロナウィルスの大流行を受けて、大会を初めてオンライン化する上で重要な役割を担いました。このイベントは、2021年のPROアワードで「ベストダイバーシティキャンペーン」の金賞と「ベストバーチャルイベントまたはエクスペリエンス」の銀賞を受賞しました。

2021年、IMTは再びリードプロダクションパートナーとして、第112回NAACPバーチャル全国大会と第43回ACT-SO（アフリカ学術・文化・技術・科学オリンピック）全国大会を、すべての参加者にとってさらに魅力的な体験とすることを任されました。

OMEN チャレンジ　–　ビデオゲームのゲームショー

2021年1月29日、HPのゲームブランドであるOMENは、「OMEN Challenge - The Video Game Show」ライブストリームイベントを開催しました。オンライン体験型のこのイベントは、OMEN Gaming Hubを紹介しながら、ゲームの世界に新しい視点を提供しました。全米のプレイヤーは、最新のOMEN製品で構成された究極のバトルステーションを獲得するために競い合いました。インフィニティ・マーケティング・チームは、このプログラムのバーチャル・イベント・プロダクション・サービスを提供しました。

OMEN’s virtual livestream tournament at PAX Online

Spearheaded by OMEN – HP’s gaming brand – and the leading tech company Intel, the first-ever virtual livestream tournament of a skateboarding video game, Tony Hawk’s Pro Skater 1+2, was hosted at PAX Online in September 2020. PAX Online is a nine-day online event with non-stop streams of gaming and esports actions running 24 hours a day.

OMEN Underground - A virtual livestream event

Spearheaded by OMEN – HP’s gaming brand – and contemporary fashion and streetwear platform HYPEBEAST, the first-ever OMEN Underground was a virtual livestream event which showcased the growing influence of gaming in contemporary culture.

Activations for COP28

In November 2023, Pico delivered essential activations for the 28th Conference of the Parties to the United Nations Framework Convention on Climate Change (COP28) in Dubai, UAE. 

Working as the main contractor for the prestigious Al Waha Theatre (World Conference Area Summit Theatre), Pico created a central venue where global leaders convened to address climate action. Our team executed the complete development of the main oval hanging structure along with Green Rooms and stage with sophisticated thematic finishes, while also delivering support facilities and partner areas – all engineered to rigorous sustainable standards.

‘Garden of Emeralds, Discover the Gemstones’ exhibition

From 25 May to 7 October 2024, visitors to Shanghai L’ÉCOLE were treated to a glittering showcase of the jeweller’s art at ‘Garden of Emeralds, Discover the Gemstones’ – an exhibition that offered everything about emeralds, from their design and engraving to their culture and history. 

Pico was appointed to provide comprehensive activation services for the event, including light, display cabinet and graphic design, construction and operation. Guided by a concept of ‘craftsmanship’, the team delivered an immersive journey of discovery, meticulously curated and executed with a flawless flair.