Pico activation wins two Golds and a Silver at Marketing Magazine’s Mob-Ex Awards 2021

Pico Singapore’s work on the HSBC Hex-Live project has delivered Gold wins in the ‘Best Use of Mobile – Customer Engagement’ and ‘Lifestyle and Entertainment’ categories, with the project taking Silver in ‘Best Use of Interactive Media/AR and VR’.

The project took a ‘game changer’ approach to digitalise the HSBC Women’s World Championship golf experience, leading HSBC and Pico to develop an extension to the live tournament with an intuitive, accessible user platform.

Organized by Marketing Magazine, the Mob-Ex Awards reward the most effective, creative and innovative mobile marketing campaigns from the South Asia, Southeast Asia and ANZ regions.

See the full list of ‘Mob-Ex Awards 2021’ winners here.