exhibition
20th Shanghai International Automobile Industry Exhibition
In almost four decades, the biennial Shanghai International Automobile Industry Exhibition – otherwise known as Auto Shanghai – has developed into one of the world’s most prestigious and dynamic automotive industry events. Set to run from 18-27 April, the 20th edition is themed ‘Embracing the new era of automobile industry’ and will throw a spotlight on current trends such as low-carbon transformation and industrial chain optimisation.
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exhibition
Auto Guangzhou 2022
Marques from around the world converged in China to start the new year sensationally at the Auto Guangzhou, set to run from 30 December 2022 to 8 January 2023. Building on Pico’s success at previous editions, the latest show saw the team activating an elite line-up of brands, including ARCFOX, Audi, Beijing Hyundai, BYD, Cadillac, Jaguar, Land Rover, Lexus, Li Auto, Maserati, ORA, Rising Auto, smart, Xiaopeng Motors and ZEEKR.
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The new Audi Q5 launch and driving event
In August 2022, downtown Taipei was transformed into an off-road paradise for the launch of the new Audi Q5 range of premium SUVs. Invited guests were treated to the unforgettable sensation of putting models such as the Q5 40 TFSI quattro, Q5 Sportback 40 TFSI quattro and their respective ‘Launch Editions’ through their paces. The off-road course included a variety of driving conditions, including slopes, puddles, steep inclines and declines and challenging bumpy roads.
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GAC Toyota bZ Experience Centre
Connecting prospective customers with GAC Toyota’s range of bZ new energy vehicles is the task of the two new GAC Toyota bZ Experience Centres in Guangzhou. Taking ‘meet’ as their basic concept, the Centres evolved a futuristic technological look across their multiple experience zones, all designed to entertain, engage and demonstrate brand values and technological novelty. Pico was appointed to provide creative planning and spatial and decorative design to activate both Centres.
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exhibition
Dongfeng Nissan Exhibition Tour
Kicking off in June 2022, the Dongfeng Nissan Exhibition Tour will showcase the brand’s full range of models at 70 exhibitions in 19 cities across China, including Foshan, Haikou, Luoyang, Nanchang, Nanning, Sanya and Xian. To ensure an engaging experience at each exhibition, the carmarker appointed Pico to deliver a comprehensive package of design, build and operation services.
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digital
SAIC MG League of Legends Mobile Master Tournament
Chinese carmaker SAIC MG joined forces with Pico E-Sports Master Challenger (PEMC) to create the SAIC MG League of Legends Mobile Master Tournament. Held in May 2022, it boasted over 200 teams battling it out in 13 cities across China. Echoing the brand’s ‘always YOUNG’ slogan, it showcased SAIC MG’s product range and brand story in the context of e-sports, making it especially engaging to younger generations.
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exhibition
The 43rd Bangkok International Motor Show
More than 37 leading car and motorcycle brands were on the scene at the 43rd Bangkok International Motor Show. Held from 23 March to 3 April 2022, the event’s ‘Keep moving forward together’ theme hinted at the shared drive to learn and improve our world – and surprise the world with new innovations. Pico was entrusted to provide design, construction, as well as project management services for 3 organizer’s standard booths on the occasion.
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Pan America Adventure Camp
In September 2021, Bangkok trembled as American motorcycle-maker Harley-Davidson unveiled the latest addition to its Pan America range at the ‘Pan America Adventure Camp’ launch event. The 70 invited participants included dealers, media and customers, all of whom were treated to a memorable programme of Enduro-style ride skills training and test ride workshops that encouraged them to push the bikes to their maximum. Pico was entrusted to provide event management and operation services, ensuring that the experience went smoothly in the best possible conditions.
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Voyah Dreamer launch
The world’s first luxury electric MPV was unveiled in May at ‘Voyah Dreamer’s launch’. Running for two days, the event gave guests ample opportunity to test ride and drive the vehicle, experience its many unique functions, and hear Voyah’s own experts explain its advanced concept and technologies.
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ARCFOX Action 2.0 – Immersive Test Drive Experience Camp
ARCFOX Action 2.0 – Immersive Test Drive Experience Camp, a gamified motoring sci-fi spectacular, is set to take off in 15 cities across China, blowing the minds of tech fans and car enthusiasts alike. Organized by Chinese electric vehicle marque ARCFOX, the event’s ultimate purpose is to showcase the brand and its product range with an array of immersive, interactive games and challenges that fuse technology with driving.
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