Spearheaded by OMEN – HP’s gaming brand – and contemporary fashion and streetwear platform HYPEBEAST, the first-ever OMEN Underground was a virtual livestream event which showcased the growing influence of gaming in contemporary culture.
Infinity Marketing Team provided virtual event management support for the programme, including production, creative and editing. Kicking off on 24 June 2020 as viewers enjoyed an exclusive set from DJ Toro y Moi. Another highlight was a Hypetalks panel discussion of the merger of culture and gaming, but most thrilling of all was an exciting video game face-off between professional skateboarders. The tournament winner was given the opportunity to donate OMEN PC setups to the charity of their choice, while a fortunate viewer received a special prize pack containing a new OMEN laptop.