An important part of FANUC Group, the global factory automation and CNC giant, Beijing FANUC is the leading smart manufacturing enterprise in China and a shining example of the brand’s core concept of ‘Smart Powers Infinity’. Seeking to increase their visibility and enhance brand image, Beijing FANUC appointed Pico to design and construct a showroom and administrative floor at their Beijing headquarters.

The project team’s approach was accordingly fresh and innovative: rather than showcasing products in the traditional way, the showroom design immediately pulls visitors into immersive 3D displays and projections. Set within a design that expresses futurism in every detail and function, the space drives customer engagement while memorably demonstrating the true vast potential of FANUC ‘intelligence’.